Rube Catalogue: Rube Shoes

You can sell anything to a rube provided you attach the word "technology". Take for instance these shoes which I've seen paraded around in my workplace. Good for your back they say. How the fuck could this be good for the body? If the design of the human race required additional cushioning or springs in your feet then we'd have evolved them. Early man spent several hundred millenia walking around in his bare feet developing an incredible cushioning system for the back. I've watched fools walking around in these things and I can tell you that it don't look healthy: you look like you have a broken pelvis.

The website goes on to proclaim "the shocking truth" of impact on your feet where walking is described as destructive impact. Well again I refer you to the stone age, when I'm quite sure that there were no Chevy Suburbans available to prevent you having to fuck up your feet and back though an arduous walk down to Krispy Kreme. This of course brings us to the real application of these shoes. All this tech talk is merely skirting the issue. It stands to reason that your feet and back are sore if you weigh 300 pounds.

Rube Update!